Where it began

I grew up in Finland.

A glass bottle tied to a cut birch branch, filling with sap, late snow on the forest floor

Birch water

In spring, when the snow is still on the ground but the sun is already bright, my mother taught me how to collect birch water.

You take a branch of a young birch, cut the end clean, hang a glass bottle from it with a rubber band, and wait. A few days later the bottle is full.

It tastes like faintly sweet water — clear, cold, and alive.

Thirty years later in London I saw the same thing sold for thirty pounds a bottle.

A wood-fired sauna stove with the water tank running, birch whisk and wooden buckets beside it

The work that makes it better

I learned that hard work makes the reward better.

At twelve my grandfather Torsten showed me how to prepare a sauna properly: chop the wood, collect rainwater from the barrels, fill the tank that wraps around the stove, light the fire.

Only then do you sit.

You take a handful of soft birch twigs and gently beat your skin. The leaves leave it feeling clean and new. Afterwards you rinse with water mixed from the hot tank and a cold bucket.

A Lapland knife and its leather sheath on a bench among fresh wood shavings

Something you can hold

I also learned to carve.

I used a knife from Lapland to make flutes from birch. Years later I bought the same kind of knives for my own children so they could learn the same thing.

The mission

After twenty years in product design, and after founding two AI companies — GymVoice and YouSayHello — I woke up one morning with the mission clear.

We need Rauha in our digital age.

Something that lasts.

Something that is quiet.

Something you can trust with your hands as much as with your mind.